By Vasha Van Heertum

Your step-by-step playbook for turning digital dread into real-world results.

You don’t need to go viral. You just need to get started.


AI is moving fast — and for a lot of us, so is the fear.


Founders, creatives, parents - everyone is watching industries shift, jobs change, and if feels like power is consolidating in the hands of people who don't seem to be thinking about long-term impact in a meaningful way. Sounding alarms without equally loud solutions is not helpful. There’s fear, frustration, even outrage — but not a lot of clear direction.


That’s why I made this.


A Founder’s Guide to Taking Action on AI is a simple, no-pressure resource to help you take action — in ways that feel human, sustainable, and aligned with your values.


You don’t need to do everything. You don’t need to do it all at once.

But if you’re ready to turn reaction into meaningful action — this is your starting point.

By Vasha Narace Van Heertum April 22, 2025
What if your bathroom break became your nervous system reset? 🚽 In this hilarious, surprisingly science-backed blog, we explore how pooping without your phone can help regulate your mood, reduce burnout, and maybe even stop you from yelling about socks. A must-read for overwhelmed moms, entrepreneurs, and anyone spiraling between uploads.